Publication detail

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

LUKÁŠOVÁ, R.

English title

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Type

conference paper

Language

en

Original abstract

The contribution presents the results of a pilot study of image content and structure of Czech banks.

English abstract

The contribution presents the results of a pilot study of image content and structure of Czech banks.

Keywords in English

corporate image, banks

RIV year

2001

Released

01.01.2001

Publisher

Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito

Location

Lisboa

ISBN

0873-495X

Book

The economic transfers between the PGV and the UE

Pages count

8

BIBTEX


@inproceedings{BUT4413,
  author="Růžena {Lukášová},
  title="Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)",
  booktitle="The economic transfers between the PGV and the UE",
  year="2001",
  month="January",
  publisher="Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito",
  address="Lisboa",
  isbn="0873-495X"
}