Publication detail

The strategic marketing games in the Internet - a new way in the management education

CHALUPSKÝ, V. HAJKR, J.

Czech title

Marketingové strategické hry na internetu - nová cesta ve vzdělávání manažerů

English title

The strategic marketing games in the Internet - a new way in the management education

Type

book chapter

Language

cs

RIV year

1997

Released

22.02.1997

Publisher

FP VUT Brno, Nottingham Business School,Trend Univ

Location

Brno

Book

Conference on Business and Economic Development

Pages count

13

BIBTEX


@inbook{BUT54003,
  author="Vladimír {Chalupský} and Josef {Hajkr},
  title="Marketingové strategické hry na internetu – nová cesta ve vzdělávání manažerů",
  booktitle="Conference on Business and Economic Development",
  year="1997",
  month="February",
  publisher="FP VUT Brno, Nottingham Business School,Trend Univ",
  address="Brno"
}